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TopTenREVIEWS - Gold Award - Awarded for excellence in design, useability and feature set
By Derek Hardman

With the wave of successful ad campaigns "TopTenREVIEWS Gold Award" winner GEICO has launched in the last decade, it might seem that GEICO is relatively new to the auto insurance market. Not so. GEICO, which began in the District of Columbia as the Government Employees Insurance Company, has been an auto insurance provider for more than 70 years and has made its services available in all 50 states.

GEICO was among the first to develop a non-agent model for customer service, claims filing and policy inquiries, making these available through phone and Internet and allowing GEICO to pass savings on to its customers. In addition to these savings-oriented operational practices that provide new policyholders with substantial discounts, GEICO has earned and maintained the loyalty of its customers through its professional, helfpful customer service representatives, efficient claims process and continued dedication to getting its policyholders off the road and back on again as quickly as possible.

Strengths

  • Infrastructural Savings Passed on to Policyholders: GEICO cuts the bureaucratic fat and passes on the savings to its policyholders.
  • Instant Online Premium Quote: Leave the haggling and endless back-and-forth negotiations to the other agencies. GEICO provides drivers with up-front quotes. Take it or leave it, it's your choice.
  • Online Policy Management: Upgrade, downgrade, raise or lower the deductible, add a driver, remove a driver, apply for discounts--all online. No agents, no offices--you never even have to leave your chair.

Weaknesses

  • No Area Agents/Representatives: For some, this can be a dealbreaker. Having a member of your own community to explain benefits in person and serve as a personal liaison to the company can be a great benefit. GEICO does, however, manage to do much of the same without the office overhead.
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Response & Repair:   Excellent

Getting your car safely off the road and in for repairs or replacement is one thing, but ensuring that motorists are back in their own car or temporary rental with little delay is another. Fortunately, GEICO excels at expediting initial towing and emergency services through its affiliates with streamlined claims and adjustments services to see that necessary repairs and replacements are done as quickly as possible, with the ins and outs of cost and culpability settled responsibly, judiciously and, most importantly, rapidly.

GEICO also offers its policyholders the ability to track claims online, doing away with the complicated "Phone-trees" that many car insurance companies require customers to go through to track claims.

Policy Flexibility:   Excellent

GEICO is incredibly flexible with its policy attributes, crafting policies that suit the needs and budgets of its policyholders, while extending its streamlined business-model savings to the customer. Whether you are looking to insure multiple vehicles or drivers, increase or decrease deductibles on policies, reduce coverage to Liability-Only or manage the payment cycle or structure, GEICO allows its policyholders an unprecedented freedom to do so. Best of all, this can all be done online or over the phone with a dedicated GEICO insurance agent, which can be an added benefit for those living in rural areas.
 

 
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Auto Insurance Review

GEICO 2010

Website: GEICO
Version: 2010
Excellent
Overall Rating
Excellent
Response & Repair
Excellent
Policy Flexibility
Excellent
Benefits & Discounts
Excellent
Customer Service & Claims Timeliness
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Derek Hardman
Salt lake city, Utah
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